Leadership Principles
- Patient
- Kind
- Humble
- Respectful
- Unselfish
- Forgiving
- Truthful
- Trusting
- Dedicated
Great Place Six
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Herschend Family Values

Herschend Family Values

Herschend Family Values: Creating Memories Worth Repeating^®

A Collection of True, Inspiring Stories

As told by D.R. Jacobson

Our Mission

We serve our guests to ensure they have memorable shared experiences, and to ultimately help bring families closer together. We do this in a variety of ways with our exciting attractions, quality entertainment, diverse special events, and great recreational activities. Regardless of an employee’s position or department, all of us have an opportunity every day to create a memory for a guest.

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Herschend Family Entertainment

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